![]() When asked what motivated him to sell his face, Alex told Decrypt : “To leverage the tiny name I made for myself at scale, for no cost.” Since the AI automates his voice, he doesn’t have to lift a finger! He receives a 75% cut of all sales. Masmej’s eyes remain indifferent to whatever is said. ![]() The deepfake AI uses Masmej as its puppet, creating a video that maps those 200 words onto his mouth as though he really believed them. But just like the real Alex, it can “speak multiple languages, with various accents,” and does “not need to take time off.” The advert for Alex’s deepfake character makes itself clear: Up for sale is an AI character based on Masmej, not the real man himself.
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